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Rolex is frequently referenced in hip-hop culture and music, appearing in songs by artists like Drake, Jay-Z, and Migos. While not a character name, the Rolex watch plays a prominent role in many films including James Bond movies, where it's featured as a symbol of luxury and sophistication. The brand was also notably mentioned in the movie 'Trading Places' (1983) and 'American Psycho' (2000) as a status symbol.
